6 August 2019
Our client, Rec Chord Studio, enlisted our expertise to handle their comprehensive branding process. This involved creating their business card, designing their website, producing brochures, and managing their social media platforms such as Facebook, Instagram, and YouTube. Our primary focus was on highlighting their distinctive offering of music classes and courses for aspiring artists, which is a pioneering concept in the vibrant city of Kolkata, India. Our goal was to establish a strong brand presence that resonates with the local artistic community.
To capture the essence of our client's unique features and vibe, our team embarked on creating a distinctive logo. After an extensive brainstorming session, we agreed on incorporating a record or vinyl element into the design, which symbolized the very essence of the brand. For both the website and logo, we opted for a vibrant color scheme consisting of white, black, and red. These colors were carefully chosen to evoke a sense of liveliness and energy, aligning perfectly with the dynamic nature of our client's brand. The combination of these elements resulted in a visually striking logo and website that truly represented Rec Chord Studio.
The brochure we created for Rec Chord Studio aimed to strike a perfect balance between attractiveness and information. We carefully crafted the content to be both engaging and informative, ensuring that it captured the readers' attention while delivering essential details. The design of the brochure followed a minimalist approach, incorporating brand-related images and elements. By adhering to the brand colors, we ensured a cohesive visual connection that effectively conveyed our client's message. The result was an appealing and informative brochure that effectively represented Rec Chord Studio's offerings.
Rec Chord Studio's business card was designed to be concise and straightforward, providing all the necessary information for prospective customers or students. The minimalistic design reflected the studio's defined sense of class and simplicity. Our aim was to create a business card that exuded elegance while remaining accessible to a diverse target audience. With its enticing appeal, the business card effectively represented the studio and served as a memorable introduction to potential clients and students.
Rec Chord Studio's social media feed was carefully curated to prioritize engaging content centered around music. On Instagram and Facebook, we designed the feed to include birthday wishes for singers, intriguing music-related facts, and artist spotlights, among other engaging posts. As short-form videos gained popularity on YouTube, we adapted our approach to incorporate them into our content strategy, while reserving long-form videos for showcasing our projects. This comprehensive approach ensured a captivating and diverse social media presence that resonated with our audience's musical interests.