Our team embarked on an extensive research endeavor to develop a strategy that would establish a distinctive brand identity for Screenzy. Focusing on the target audience, which comprised individuals keen on innovative developments, we infused fun and creativity into their content and designs. We positioned the brand as a reliable travel companion for cab passengers while emphasizing its effectiveness as an advertising platform for business owners. This approach effectively captured the essence of Screenzy's unique value proposition.

Immersed in the brand's color scheme of black and orange, our team artfully incorporated white accents to infuse vibrancy into the Screenzy website. Prioritizing interactivity, we crafted a fun and responsive user interface that delighted visitors. The content was carefully curated, keeping it concise, simple, and enjoyable. Leveraging the expertise of our designers and web developers, we injected the website with captivating elements to exude its unique character. Every user's experience was designed to be an engaging journey, ensuring maximum enjoyment while exploring the website's offerings.

To support the online soft launch of Screenzy, our team collaborated with influencers and developed captivating storylines for promotional videos. These videos effectively conveyed the essence of Screenzy, showcasing its features and functionality. Utilizing animation, creativity, and meticulous planning, we brought these videos to life. Months later, we took a creative approach for a promotional video featuring the CEO. The video combined informative elements with engaging content, captivating viewers throughout. By carefully incorporating various elements, we ensured that the promotional videos effectively conveyed the brand's message and left a lasting impression on the audience.

At the request of our clients, we embarked on a project to create videos showcasing various locations in Kolkata. Our team conducted shoots, handled editing, and curated compelling content for each location. The objective was to highlight unique and lesser-known facts about these places, captivating the audience's interest. With dedication, we meticulously covered over 70 locations across the city. To ensure brand consistency, we incorporated the same color scheme and template in the video edits, seamlessly integrating them into the Screenzy tabs for an enhanced viewer experience.

From the inception, our team took charge of every social media post for Screenzy, spanning Instagram, Facebook, and LinkedIn. Adhering to a clean and minimalist aesthetic, we artfully incorporated the brand colors into our content. After thorough discussions, we decided to focus on three key topics: informative updates, entertaining content, and collaborative initiatives. Our feed included engaging reels, creative posts, and timely festival-related content to ensure topical relevance. Additionally, we embraced the use of memes to impart information in a humorous and relatable manner, effectively engaging the target audience.

Our team crafted a visually appealing and creatively designed brochure for Screenzy. With the aim of providing a thematic experience, the brochure contained comprehensive information about the brand. Following the brand colors, the bi-fold design ensured a cohesive visual identity. The content was thoughtfully curated to be concise, yet captivating, making it an interesting and informative read for viewers.

For the distinctive brand of Screenzy, we aimed for an equally exceptional business card design. After extensive brainstorming, we conceived an ingenious concept—business cards resembling Screenzy tabs, perfectly encapsulating the brand identity. We diligently incorporated the brand's vibrant colors, resulting in a visually striking representation. This innovative approach not only sets Screenzy apart but also serves as a memorable promotional tool for their unique brand.

Through our comprehensive branding efforts, Screenzy has established a distinct market presence. The brand's clarity and cohesive messaging resonate with audiences, fostering recognition and understanding. Moving forward, our strategic focus is on further cultivating and evolving Screenzy's identity, aiming to transform it into an enduring brand.