In the 1990s, India started getting more and more flourishing. Amid extraordinary economic growth, a lit India out of the unlit emerged, where the old and new coexisted. The financial market began to explore its way. Advertisements are now considered the key to the success of brands. The media sector grew over time as the consumer market expanded. It is nearly impossible for the 90s to forget the commercial jingles from the time. How? We'll see this in this blog.
In today's competitive marketplace, consumer brands and retail outlets must go beyond their online presence to create meaningful connections with customers. In-store branding plays a vital role in shaping the customer experience and influencing purchase decisions. By strategically designing and implementing cohesive branding elements within physical stores, businesses can enhance brand visibility, build trust, and create memorable experiences for their target audience.
As per branding, an organization has to focus on multiple factors including consumer interest, marketing efforts, etc. During the branding process, the main attention is on brand awareness, customer loyalty, consumer surveys, etc. But how do you decide you want popularity or loyalty?
Influencer marketing has grown at a phenomenal rate in recent years. However, what was once considered a fad by some has taken digital marketing by storm. If word of mouth is still the most effective marketing approach, replicating it in bulk via social media makes perfect sense. The best thing is that the continuing expansion of influencer marketing has shown to be advantageous for both companies and influencers.
Since Facebook came into being we saw a complete transformation in the market environment. The social media scene became more concrete with the existence of Facebook. Till 2016, it was the only leading social media platform however since the whole world went online during the pandemic Instagram has become the second most accessed social media platform. It has over 140 million users.
In today's competitive business landscape, staying ahead of the curve is crucial. Augmented Reality (AR) marketing offers a cutting-edge solution that can revolutionize traditional marketing methods. By integrating AR technology into business cards, companies can unlock new possibilities and create immersive experiences that leave a lasting impression on potential clients and customers.
Instagram!! Have you heard of it?? Of course, you have. Everyone has, and everyone is using it. But why? There are plenty of other social media platforms that are equally viable and equally capable. Then what does Instagram have that other apps don't? Why has it taken over the whole world, especially a special branch of people called Gen Zs? All they talk about is Instagram filters and photo dumps. But who are these Gen Zs? Am I a Gen Z? How do I even determine if I am? What are the criteria? Well, according to Google, anyone who was born 1996 and 2015 is categorized as a certified Gen Z. Yeah, it's that easy, no drama.
