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Iconic Campaigns From The 90s That Were Way Ahead Of Their Time

In the 1990s, India started getting more and more flourishing. Amid extraordinary economic growth, a lit India out of the unlit emerged, where the old and new coexisted. The financial market began to explore its way. Advertisements are now considered the key to the success of brands. The media sector grew over time as the consumer market expanded. It is nearly impossible for the 90s to forget the commercial jingles from the time. How? We'll see this in this blog.

For a 90's child, Sundays were exactly what we call "fun days", memories of spending every Sunday riveted to your television. Every time Doordarshan appeared on television, the enduring background music made everyone smile. Watching television together as a family could be considered a " "Sorted weekend", despite the shows, say Mahabharata, Shaktimaan, or even a cricket game.

But what caught their attention were the advertisements:

"Humara Bajaj", you are returning to the 90s. A glimpse has surely appeared in your mind.

A Snippet of Indian Advertising History

Starting in the 1940s and 1960s, India achieved its freedom in 1947. And so on, the modernization accelerated after gaining independence. There needed to be more creativity and ideas about these advertisements, but they managed to grab our focus on the silly jingles out for every product, which was funny yet fact-based.

Spanning the 1960s and 1980s The next two decades saw the emergence of a new India, one in which we sought to project the image of a nation liberated from the British Raj. Another, Media companies began launching successful advertising campaigns with catchy slogans that were super appealing 'never expected' 80s. In India, radio usage increased during the period, and black-and-white and color television sets were introduced. The heyday of Indian advertising is undesirable. Advertising agencies started focusing on marketing channels.

Can't beat the 1990sThe 90s had arguably the largest boom phase. We observed a fusion of innovation and the effective application of marketing channels. Increased international investment led to the rise of the internet age. Commercial jingles and phrases have now become necessary to showcase the products.

*Some enduring Commercial Jingles from the 1990s*

The most enduring decade for commercial jingles was the 1990s. Brushing up some well-known commercial jingles from back then.

"Lifebuoy hai jahaan, tandrusti hai wahaan" - Lowe Lintas

The Cadbury jingle - Ogilvy & Mather

We still vividly recall the famous Cadbury Dairy Milk advertisement featuring the young woman eating the chocolate bar while sitting on a cricket stand. She runs towards the field as the well-known jingle "Kuch khaas hai Zindagi main, Kuch khaas hai hum sabhi mein" plays as soon as the batsman scores the winning runs. And the fun fact is that this commercial's popularity led the company to re-create it in 2021 with gender-reversed roles.

"Bole mere lips, I love uncle chips,"

The jingle Uncle Chips - Creative agency Bole mere lips, I love uncle chips was the slogan used by Amrit Agro, the country's first handmade brand to sell potato chips, where nitrogen: a preservation was used in India. Of course, this commercial jingle captured many hearts. At one point, Uncle Chips held a 70% market share in India

"Hamara Bajaj"

Bajaj Auto - Lowe Lintas

Since the 1950s, Bajaj Auto has produced motorcycles, scooters, and auto-rickshaws in India. They sought to increase awareness of the Bajaj Chetak in 1989. They introduced the well-known commercial jingle "Hamara Bajaj" under the umbrella brand.It displayed an Indian using a two-wheeler for every errand, from visiting the neighborhood market to going on a family outing. The Indian middle class adopted the scooter as their primary form of transportation, making it a part of their daily lives.

To conclude, the media companies and commercial jingles from the 1990s were ahead of their time. They opened up a floor of memories, were simple to recollect, and quickly increased brand recall. Others were full-fledged songs, while some were only short slogans. They were innovative, less time-consuming, understandable, memorable, and connected with us.