Since Facebook came into being we saw a complete transformation in the market environment. The social media scene became more concrete with the existence of Facebook. Till 2016, it was the only leading social media platform however since the whole world went online during the pandemic Instagram has become the second most accessed social media platform. It has over 140 million users.
Instagram has been an appealing space for users to share and create their content on a visual platform. The best part of Instagram is you can share graphical, video, or photo content. With the recent updates and inculcation of the reels area, the space to create new content is now wider.
Whoever you know is probably already on Instagram. Even their pets are on Instagram, even a robot AI has its own Instagram page. So even major brands have resorted to Instagram marketing. The most advantageous factor is that they already have a big audience base that is active on the platform. You get to tap into that audience as you approach the platform for business.
Why “Instagram”?
Instagram marketing is best for products and services which have a design appeal to them. You can make elaborate concept shoots and product movies to promote through posts and reels. You can upload reels up to 6 mins long and videos for 15 mins on Instagram. You can make your product look more appealing with consistent shoots and upload.
With Instagram, you can produce User-generated content and engage your audience even further. When you are on a platform like Instagram, traditional marketing strategies usually don't work out well with the audience. You have to produce content that is relevant to the audience. And on this platform, you can sell anything as long as you can make the audience sit through the entirety of the promotion. People nowadays have a 15 seconds time span which is the standard time period for any reel.
Consistent branding and promotion related to relevant trends will keep you in the competition. There are different marketing strategies for Instagram. You can bombard content and target a wide audience, expecting to show up on their feed. You can simply produce specific content catering to your target audience. You can even do generic marketing, participating in whatever is the trend currently and basic designs.
However, the Instagram strategies must be devised after thorough research about your market section and how they are present on the Instagram platform. According to the Instagram algorithms you have to place your product and marketing methods. With respect to these analytics, you should monitor the kind of content that is being produced and develop them according to the algorithm and what kind of content your audience is viewing. There is a proper time to post as well according to the behaviour of the audience. For example the best time to post media content is in the evening as the people who actually indulge in that are active during this specific time period.
Instagram marketing can become a very crucial tool for brands if utilized to its full potential. Do extensive research before entering this market, don’t just do it because everyone else is. Use it only when you know you can actually profit off of the efforts being put in.
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