Instagram!! Have you heard of it?? Of course, you have. Everyone has, and everyone is using it. But why? There are plenty of other social media platforms that are equally viable and equally capable. Then what does Instagram have that other apps don't? Why has it taken over the whole world, especially a special branch of people called Gen Zs? All they talk about is Instagram filters and photo dumps. But who are these Gen Zs? Am I a Gen Z? How do I even determine if I am? What are the criteria? Well, according to Google, anyone who was born 1996 and 2015 is categorized as a certified Gen Z. Yeah, it's that easy, no drama.
They are also supposed to be highly collaborative, self - reliant and pragmatic. They are also the first generation who has yet to see a world without the internet.
Let's see why they like this app so much.
PHOTO LIKES MATTERS
Who doesn't like validation and nice comments about themselves? I mean, I do, and also Gen Zs. Instagram is a photo-sharing app (well, it started as one you don't know about now) where you put photos of yourself, which can be of your cute cat, soft launching your partner or a medium brag about your vacation to Bali. It's an amazing platform to showcase your life and have a community of friends and family sharing it.
REELS ARE DAILY MEALS
What is better than a simple boring photo? A video!! But no one wants to see an 80 mins long documentary; we don't have time for it. 15 seconds that's all you get. It's new and hella entertaining, and you can see multiple videos quickly. It's a short time that tests your creativity range and articulation power.
STORIES ARE COOL
Most of our lives are boring, but sometimes we want to show our friends some day-to-day moments but don't have the energy to send them all. The story is a cool feature you get on Instagram, which lets you make moments of your daily days and showcase them to your knowledge for 24hrs.
KEEPING UP WITH TRENDS
Okay, one thing the Gen Zs hate is going or doing anything which is not trending. Some notable trends can be fun to do alone or with someone. These could range from fancy outfit videos to fun dance routines to actual physical challenges. Anything but boring are these trends.
MEMES ARE FUNNY
We all can agree on how much fun we get from memes. They are a language Gen Zs use to communicate. Gone are the days when we needed actual language. There are so many hilarious pages on Instagram you can check out and have a crack. If you think you are funny, you also can open an account and showcase your humor.
FINDING NEW PEOPLE
I mean, dating apps are cringed. Our intentions are too visible, and I am not a fan of it. Plus, given most Gen Zs don't have what many people say is a social life, it is the best way to meet new people and interact in a comfortable position. It's fun, not awkward. It's cool, not lame.
FOLLOWING YOUR FAV CELEBRITY
We all have our favorite celebrities and want a glimpse of their lifestyle. What are they eating, what are their new projects, and what are their personal and professional life? We all want a piece of them. Instagram provides them all; you can follow celebrities, be a virtual guest, or a stalker you may say to their life
CONTENT KINGS
We all need entertainment, an escape from the mundane. Many creators range from vlogs, music, dance videos, music, comedy, sketches and motivational videos. You name them; you can fill all your thrust for entertainment in various genres.
MAKING ACTUAL MONEY
Gone are the days of making money in the same conventional fields. Now you can be a self-Instagram model to own an online shop to profit from sponsorship and brand deals. There is plenty of content. Hence there is a need for more money-making opportunities
WORLD AS AN AUDIENCE
Do you have extensive knowledge about films? Can you play guitar? Oh yeah, you can dance. Wait, did you say that you can sketch too? You don't need anything or any PR team to promote you. You can create your artist account and can become a sensation. Good art is always open to getting showers of likes, shares and comments. You're the king.
That's enough reasons to understand this new generation's world and how it works.
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